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Helen Merrills suggests effective evaluation is all about being smart at the start.As the team here at Communications Management are education specialists, it seems only right to begin this post with an academic quote;Way back in 1987, in his book ‘Public relations – what research tells us”, Professor John V. Pavlik, of the Rutgers Institute in New Jersey, commented:“Measuring the...

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Rebecca tells us why she thinks PR can learn a lesson or two from toddlers. The watchword in our house at the moment is ‘why.’ My three-year-old son asks me this after pretty much every word I say to him. Why is 5.30am too early to get up? Why can’t you have Easter Eggs for breakfast? Why is it raining? Why is it bed time? Why, why, why? As amusing and occasionally frustrating as this...

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Jane Notten, one of Communications Management’s international associates and founder of Rothko Communications in South Africa, celebrates press freedom in Africa. Travelling around Africa I have learned a thing or two about how to get through immigration control with minimum fuss: Don’t say you are coming for business. This leads to inevitable delays as they question you about the nature...

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