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Katie Fleming reflects on how NHS managers can inform and educate their communities for success. As the NHS Confederation launched its annual conference last week Mike Farrar once again called for politicians to be brave about NHS reforms and put the long term health of the nation ahead of the short term vote winning tactics. But managers have to do the same. Managers know that the only way to...
Read MoreKatie Fleming champions the cause of the local campaign in tough times for public sector communications departments.In times of austerity when everyone in the public sector is being encouraged to look at services differently and think about how they could deliver a better service for less, communications comes under the squeeze and localised campaigns can be the first thing to go.'However,...
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