Case Study 1

Education

CASE STUDY

Bournemouth University

Issue
Bournemouth University appointed Communications Management in May 2009 to support the profile-raising of its enterprise services to the business community and
to help 'soften the ground' for direct commercial approaches from the University.

Strategy

We delivered a high-profile and sustained media coverage programme for an initial four-month period in national business, professional and sector media. Alongside this media campaign, we undertook a perceptions audit among 10 large employers and business intermediaries in the South West to directly communicate the University's business support expertise and shape its future approach.

Impact
More than 30 pieces of in-depth national 'enterprise' media coverage in four months. Through the perceptions audit, we arranged four follow-up new business meetings for the University's enterprise team.

Due to the success of this programme, we were asked to help raise the media profile of the University's research, gaining more than 200 pieces of press, radio, TV and online coverage. The University received international press exposure in Australia, Bulgaria, Canada, France, India, New Zealand, Singapore, UAE and USA as a result of this work.

Through this additional project we also undertook a personal profile-raising campaign for Vice-Chancellor, Professor Paul Curran.