Boosting business for Coventry University Enterprises

The Issue

In 2005 Coventry University Enterprises identified that low awareness of its facilities and activities were hampering its ability to attract tenants to its Technology Park and enquiries for its business support projects. 

Our Strategy

Research, strategic marketing and communications counsel was provided  to CUE’s managing director and marketing team. An advocacy and thought leadership programme was developed and communicated through a combination of media relations and speaker platforms.

The Impact

Occupancy levels in the Technology Park’s Innovation and Creativity Centres reached 90% and 80% respectively over the year.  Programme directors of business support projects have won business or expanded courses to accommodate increased demand which is directly tracked to our media relations activity.  Initial targets for media coverage were exceeded by over 90%, with 273 articles placed in the first year including 38 national pieces.
launch website >>

Positioning Henley as a world leader

The Issue

Henley Management College is one of the world’s leading business schools. In 1997, facing increasing competition, it engaged Communications Management to support recruitment to its MBA, tailored and open programmes and to position the College as one of the world’s leading business schools.

Our Strategy

Despite being one of the leading providers of MBA education globally and a major provider of bespoke corporate development programmes, the College had never proactively communicated the impact and benefits it was delivering to individuals and organisations. A proactive media relations and communications strategy targeting the College’s buyers was developed and executed through national and international, management and human resources press highlighting the College’s work with some of the world’s leading companies.  Results of leading-edge research undertaken at the College have been widely promoted, as have the careers of many of Henley’s outstanding MBA alumni.

The Impact

Henley Management College is now one of the leading business school commentators in the media with experts regularly appearing on television and radio commenting on current business issues. Our work has increased MBA applications to new and existing courses and delivered new corporate business to the College.
launch website >>

Promoting Shakespeare studies for the RSC 

The Issue

Royal Shakespeare Company research revealed that school pupils often have a negative experience of Shakespeare studies because too much teaching concentrates on a sedentary, literary criticism approach which fails to engage all pupils.The RSC wanted to launch a campaign calling for more training and support for teachers so that they can use theatre-based approaches which makes the text accessible to all young people..

Our Strategy

The “Teaching Shakespeare: Time for Change Campaign” campaign was devised to improve practice in the teaching and learning of Shakespeare. A broad range of stakeholders were targeted including key education press and national education correspondents, government, teaching unions, teachers and teacher training organisations. A key focus was the placement of in-depth features in target media.

The Impact

Early tactical results show that more than 37 high quality, in-depth articles were generated, all of which communicated key campaign messages. Highlights include 3 articles in a single edition of TES (front page news, feature and opinion) and meetings arranged with Government to discuss future funding needs. Longer term impacts are still being monitored.
launch website >>