We've undertaken reputation audits and perceptions research for clients who want to understand just how well they are known and what they are known for. This kind of analysis also helps to inform competitive positioning and to provide a way of measuring reputation change and the impact of communications (as such research can be repeated year on year).
We talk to key influencers, customers, contractors, peers, staff and other key audiences in order to develop a detailed picture of both how our clients are perceived, but also how that compares to their closest competitors.
Our research helps us identify areas which may need more focus. It also highlights issues in the market place and areas of good practice which are worth developing further. Our strategic advice is always based on the facts and we think that means that our clients have a much better chance of making a real impact.